From a Girl Scouts press release:
Columbus, Ohio — For the first time since 1999, all eight varieties of Girl Scout cookies have a new look on their boxes, and a new purpose: to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business.
The new Girl Scout cookie package showcases several elements of the Girl Scout Cookie Program: the five financial literacy and entrepreneurship skills that the program teaches girls; the Girl Scout Gold Award; badges girls may earn; the organization’s mission; the alumnae association; the cookie baker’s sustainability efforts for ingredients free of environmental harm; and more.
The new package design captures moments that show the power of girls working together as they engage in common Girl Scout activities: helping at a community garden and food pantry, painting murals, learning karate, kayaking, dancing, public speaking on issues affecting girls, and the Girl Scout Cookie Program.
“Our council, along with Girl Scout councils across the country, is thrilled to feature the newly designed cookie boxes for our cookie program next year,” said Tammy H. Wharton, CEO of Girl Scouts of Ohio’s Heartland Council. “The new boxes feature information that’s important to share with people who support Girl Scouting by buying cookies, and they convey the new Girl Scouts as the leadership program that it is.”
The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization’s 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization.
Girl Scouts of the USA partnered with Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire consumers and engage them on the important role Girl Scouts plays in girls’ lives.
“We are proud to be able to capture the empowering essence of the Girl Scouts in these iconic brand packages,” said Wharton. “The pride and excitement we feel is only the first of many moments of pride Girl Scouts everywhere will feel selling this year’s cookies.”
To execute the final design concept, Anthem and GSUSA worked with Pulitzer Prize–winning photographer David Hume Kennerly to photograph Girl Scouts doing common scouting activities.
The five skills identified on the box that girls develop through participation in the Cookie Program are: goal setting, decision making, money management, people skills, and business ethics.
The GreenPalm logo on the box speaks to the commitment on the part of Girl Scouts and their baker, to addressing conservation and sustainability concerns related to Girl Scout cookies. The cookies for this area are baked by Little Brownie Bakers in Louisville, Kentucky, operating as a subsidiary of Kellogg Sales Company.
The local Girl Scout cookie season runs from January 13 to April 17, 2013. To find out when Girl Scout Cookies are available near you, go to www.girlscoutcookies.org.
About the Girl Scouts
Girl Scouts of the USA is the premier leadership development program for all girls from kindergarten through grade 12. The mission is to build girls of courage, confidence and character, who make the world a better place. Through activities in science and technology, business and economic literacy, and outdoor and environmental awareness, Girl Scouting provides girls with opportunities for fun and friendship, while fostering the development of leadership skills and self-esteem.
March 12, 2012, marked the 100th anniversary of the founding of the Girl Scouts. The organization was established by Juliette Gordon Low in Savannah, Georgia, as a way to bring girls out of isolated home environments and into community service and the outdoors. Low believed all girls should be given the opportunity to develop physically, mentally, and spiritually. The first Girl Scouts hiked, played basketball, camped, told time by the stars, and studied first aid.
Within a few years, Low’s dream for a nationwide girl-centered organization was realized. Today, Girl Scouts of the USA has a membership of more than 3.2 million – 2.3 million girl members and 890,000 adult members working primarily as volunteers. More than 59 million American women enjoyed Girl Scout membership during their childhood and are alumnae of the organization.
Girl Scouts of Ohio’s Heartland Council, headquartered in Columbus, serves more than 32,000 girls and more than 9,000 adult members and volunteers in 30 counties: Adams, Ashland, Coshocton, Crawford, Delaware, Fairfield, Fayette, Franklin, Gallia, Guernsey, Highland, Hocking, Holmes, Jackson, Knox, Licking, Madison, Marion, Morrow, Muskingum, Perry, Pickaway, Pike, Richland, Ross, Scioto, Union, Vinton, Wayne and Wyandot.
For more information on how to join, volunteer, or donate to Girl Scouts, call (800) 621-7042 or visit www.gsoh.org.